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Turning better data into 53% more new revenue

A three-phase health check realigned Salesforce and Pardot, sharpened lead quality and delivered a rapid commercial return.
Client: Coptrz
Industry:
Services required: ,
Products required: Sales Cloud, Marketing Cloud Account Engagement
Results: 53% increase in net-new revenue in one month

The Before

Coptrz had grown rapidly since implementing Salesforce and Pardot, but the setup had stood still. Sales and marketing were misaligned, the prospect database was underused and the platform was no longer supporting current campaigns or future growth.

The After

We ran a three-phase health check, rebuilt lead scoring and grading, introduced a clear MQL process, cleansed customer and campaign data and created progressive marketing assets. Training helped users make full use of the improved setup.

The Results

Net-new revenue rose 53% in one month. Sales now focuses on prospects that match the ideal customer profile, marketing has richer data to work with, and Salesforce and Account Engagement operate as one future-ready revenue process.

“It’s pretty rare to come across a consultancy that doesn’t try to bamboozle you with jargon and technical wizardry. Art of Cloud are straight talking Salesforce experts. They keep things simple, going above and beyond to make sure we have a system that supports us and our users can adopt with minimal fuss. I don’t know about you but that’s the type of consultancy I want to work with.”
Kevin Gillespie

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