The Before
Leicester Tigers’ fragmented processes forced salespeople to search multiple data sources for a complete prospect view. Activity was not tracked centrally, efforts overlapped and manual data collation made accurate reporting slow and difficult.
The After
In under two months, we implemented a sports-focused Sales Cloud setup for sponsorship and hospitality. Einstein Activity Capture, tailored products, automated reporting and role-specific layouts created a cleaner, more intuitive daily sales process.
The Results
Two target revenue streams increased by 20%. The club gained a streamlined funnel, higher user adoption, automatic activity capture and real-time performance visibility. Better qualification and segmentation also help the team focus on the strongest opportunities.
