The Before
Northampton Saints lacked centralised, integrated customer and partner data. Information was captured in Excel, activities were not tracked automatically and senior leaders had no dynamic reporting or dependable single source of truth.
The After
We implemented Sales Cloud around the club’s commercial process, adding Einstein Activity Capture, automated sports reporting, a custom revenue tracker and close collaboration with stakeholders. The platform now supports daily work from lead through sponsorship delivery.
The Results
The club has a streamlined sales funnel, better data quality and more confident forecasts. Automatic tasks, reminders and activity capture have drastically reduced administration, giving the team more time to focus on customers and commercial opportunities.
