The Before
Veloce’s sales process was slow and key information was scattered, making pipeline management, forecasting and business-wide reporting difficult. Talent sourcing and onboarding also relied on manual work, reducing productivity as the group grew.
The After
We centralised customer and commercial data in Sales Cloud, connected existing systems and added dashboards, automation, approvals and DocuSign. A custom talent management tool supports sourcing, onboarding and decisions across Veloce’s teams and sponsorships.
The Results
Veloce can manage sponsorship sales, talent and revenue forecasting from one platform. Automated workflows reduce manual effort, historical information is readily available and the team has a clearer 360-degree view of performance from anywhere.
