Veloce is a leading racing, gaming and lifestyle media platform.
The Veloce Group encompasses Veloce Esports, an elite esports brand, operator and platform, Veloce Racing, a
pioneering Extreme E team and W Series world champion, as well as joint venture esports businesses, Quadrant (McLaren F1 Driver Lando Norris’ esports and content team) and Team Pacquiao (legendary boxer focusing on competition and charity within South East Asia).
Beyond its own competitive teams, Veloce Esports operates teams for the likes of Mercedes, Alfa Romeo, McLaren and the Abu Dhabi government to name a few.
Viva Veloce. Live Fast
The Challenge
Veloce’s current sales process was slow and reporting on key metrics was difficult as the information was not centralised. Due to the lack of a functioning system, getting a 360 view of the business was slowing down decision making. Also, it was difficult to forecast and manage pipelines.
Manual efforts in sourcing, onboarding and talent management, resulted in decreased productivity
In order to support rapid growth and maximization on potential opportunities – a solid solution was rapidly required!
The Solution
- Implement a central storage platform for all customer information & business data
- Enable transparent and concise reporting & data analysis functionality through pre configured dashboards
- Make historical sales and sponsorship data readily available, improving performance & allowing team members to track past and future accounts.
- Integrate with existing systems to centralise data & enable reporting
- Remote capability allowing 365 day accessibility from any location
- Enable team members to source, onboard and manage talent, as well as make informed decisions about teams/sponsor
- Automation of manual processes
The Results
- Sales Cloud enabled Veloce to manage the sponsorship sales process
- Integration of Docusign with Salesforce
- Create a custom tool for talent management within Salesforce
- Create work flows, approvals and automated actions to automate business processes pertaining to sales
- Set up revenue based forecasting to measure individual and team performance.
It's difficult not to commend AoC on their work with us so far based on how intricate our operational processes are which are unique to any other business. Their experience in the sporting sector has proven invaluable and we very much look forward to improving our CRM whilst we evolve. Special mention to Harry who has led the charge and been incredibly patient with all of our team.
