Northern Switchgear: Continued growth by switching to Salesforce

Northern Switchgear & Controls Ltd specialise in the design and manufacture of HV/LV packaged sub stations, low voltage electrical switchboards, power distribution units, motor control panels, final power distribution and control equipment.

The Problem

Northern Switchgear has been growing from strength to strength since 1993 operating mainly on spreadsheets and communicating through outlook. Although that method of operating is relatively sound, the obvious pitfalls such as reporting, data accuracy and audit trails were affecting the business and a stable CRM system was sought. 

The Solution

  • Salesforce Sales Cloud
  • Set up Users and establish a Sales process
  • Train Sales people how to track activity effectively and set future tasks
  • Alterations of the standard layouts to service industry specific requirements
  • Customer specific alterations to allow different teams to collaborate on specific opportunities
  • Salesforce for outlook installed and synced
  • On-going support and regular visits to keep improving the skill level of key individuals

The Results

  • Increased Salesperson productivity
  • More time building relationships with customers
  • Visibility of the inner workings of the business both on the road and in the office
  • Increased collaboration using Chatter
  • Easy visibility of historic deals agreed with clients
  • Trackable growth
  • Company wide communication about specific opportunities to increase win rate
  • Vastly improved reporting to allow intelligent business decisions
"We used Art of Cloud for our Salesforce implementation as they were recommended to us by Salesforce, given our location and requirements. Art of Cloud clearly understood our requirements and have implemented a brilliant system that is now used throughout our organisation (not just Sales). We now spend less time doing admin and more time with our customers. The reporting function has also allowed us to make quick and accurate business decisions"