Marketing Cloud Account Engagement (Pardot) helps businesses streamline their marketing efforts and improve ROI by automating repetitive tasks and providing valuable insights into customer behaviour.

Increase your team's marketing efficiency and drive sales with this powerful automation tool

Automating time-heavy tasks such as email campaigns, lead nurturing and scoring can take up a significant amount of time for marketing teams.

By automating customer journeys, Marketing Cloud Account Engagement allows marketing teams to focus on more important tasks.

Businesses can track customer interactions and use that information to segment their target audience. Businesses can tailor their marketing messages and improve conversions by understanding their target audience’s specific needs and interests.

Marketing Cloud Account Engagement offers a range of features that can help businesses increase sales

These include lead scoring, which enables businesses to prioritise leads based on their likelihood of converting. Tracking engagement enables businesses to nurture prospects until they’re ready to discuss an opportunity.

"It’s rare to come across a consultancy that doesn’t try to bamboozle you with jargon and technical wizardry. Art of Cloud are straight-talking Salesforce experts. They keep things simple, going above and beyond to ensure we have a system that supports us, and that our users can adopt with minimal fuss. I don’t know about you, but I want to work with that type of consultancy!”
5 Tips to Increase efficiency using Pardot:
  1. Track prospect engagement enables nurturing of prospects until they’re ready to discuss an opportunity. These include lead scoring and prioritising leads based on their likelihood of converting.

  2. Using Marketing Cloud Account Engagement alongside Sales Cloud enables tracking of leads from marketing to sales and provides a complete view of the customer. This can lead to a more cohesive approach to sales and marketing and a better understanding of the customer.

  3. Marketing Cloud Account Engagement provides various analytics and reporting features to help the understanding of customer behaviour and effectively targeting their marketing efforts.

  4. Personalise your marketing messages using insights and dynamic content to tailor your email campaigns directly to your target audience and improve conversions.

  5. Take advantage of Marketing Cloud Account Engagement’s capabilities to be integrated with other marketing tools, such as Google Analytics and social media platforms; once set up, you will gain valuable insights into your target customer’s behaviour and help target your marketing efforts more effectively.

But how can you ensure you get the most out of your Salesforce Org?

One way is by speaking with our expert team at Art of Cloud, who will be able to help identify areas that can be improved within your Salesforce instance, through a system ‘Health Check‘.

During a Health Check, Art of Cloud will review your system configuration, data integrity and user adoption. We will then provide a report detailing any areas that may impact your Salesforce System’s effectiveness. We will then provide recommendations to improve your Org’s efficiency. By proactively addressing issues with your system, you can better equip your business to ensure you get the most out of your Salesforce investment.