A fresh Salesforce platform for mobile healthcare growth

We replaced an unsuitable CRM with a joined-up sales and marketing platform tailored to EMS Healthcare’s mobile clinical operation.
Client: EMS Healthcare
Industry:
Services required: ,
Products required: Sales Cloud, Marketing Cloud Account Engagement
Results: One platform for sales, fleet and revenue

The Before

Microsoft Dynamics was not meeting EMS Healthcare’s needs. The business needed to manage enquiries and pipeline, track a fleet of mobile clinical units, introduce quoting and forecasting, and report accurately on recurring revenue.

The After

We implemented a fresh Salesforce instance with Sales Cloud and Marketing Cloud Account Engagement. Custom functionality linked vehicles to opportunities and handled recurring revenue schedules, while Microsoft Teams integration supported communication and click-to-dial.

The Results

EMS Healthcare now has a connected platform for lead management, marketing, pipeline, fleet tracking and revenue reporting. New enquiries route automatically, campaign performance is visible and finance can report on recurring revenue with far less manual effort.

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