We’re thrilled to have welcomed Strategic Consultant Daniela Forsyth to our expert Art of Cloud sports sector team.
We first worked together when she was our client at Leicester Tigers and have been looking for an opportunity to share her specialist skills with our team and clients ever since.
Dani brings with her a wealth of experience, working with some of the UK’s most iconic brands and institutions, including Edgbaston CC.
We asked her to share some of her thinking around joining the team, making the leap from client to consultant, achieving success in such a competitive space and what makes working in the sector challenging and unique.
In the first of our sports marketing series she explains why she felt the time was right to join Art of Cloud and how she intends to add value.
‘Quality data collection’, ‘real time analysis’, ‘increased sales’ and ‘smooth operational delivery’ are things which all sports organisations dream of…
So it’s my job to share my story of working with Art of Cloud with everyone and anyone who will listen because those are exactly what Art of Cloud were able to provide to me and my team at Leicester Tigers.
It may sound simple, but this really is just about education and demonstration – the proof is in the pudding.
The Art of Cloud team has a pure, unbridled, passion for sports at all levels!
This shone through from my very first interaction with the team, when I was the client. That passion naturally conjures interest and dedication to every project that they work on and gives clients the sense that they’re not just working with an ‘agency’, but with a ‘partner’ who has every bit as much commitment to success for their organisation as they do.
Art of Cloud are already the leading Salesforce partner when it comes to working with sports organisations, so my contribution will be working with key stakeholders within those organisations to ensure that any implementation is geared towards ensuring that their digital structure is curated in alignment with their long term strategies and objectives.
This is a mindset which I’ve always brought to my previous roles, ensuring that decisions are made having considered long term, real world impact from both a brand and financial perspective.
Having worked for over ten years within club and rights holders environments, I’m excited to be able to bring that lived experience to Art of Cloud and advise on the real-world niggles and challenges that a well considered, expertly implemented and regularly maintained Salesforce eco-system can not only solve, but also create further business opportunities.
I’m hoping that my experience and knowledge from ‘inside’ the sports world will give Art of Cloud’s current and prospective clients a sense of safety and confidence in knowing that they’re making the right decisions.
For more details/further press inquiries please contact:
Claire Donnelly
07538 000271
claire@artofcloud.co.uk
