What’s Next for Salesforce? Key Trends We’re Feeling Excited About
Last year was a bumper one for Salesforce innovation and there’s more to come in the next 12 months too. Art of Cloud Technical Architect Josh Windsor has given us the low down on some of the big trends we’ll see in the next few months and beyond.
The Continued Rise of Agentforce - Raising the Stakes for Customer Support
2024 was massive for Agentforce and as more businesses embrace its AI and automation potential we’ll see its influence felt more widely, as agents use it to deliver better quality interactions – boosting efficiency.
Leveraging Data to Create Meaningful Conversations
Tools like Marketing Cloud Personalisation and Interaction Studio will help clients use their own customer data more efficiently and gain competitor advantage; delivering even better customer engagement and more meaningful consumer touch points.
An Appetite for More Sector-Specific Solutions
Specialisations are one of our strengths and continue to be a key theme within the wider Salesforce ecosystem. We’re excited to see how Salesforce’s Industry Clouds continue to develop to serve the needs of key verticals, sectors like sport, manufacturing, healthcare, and financial services, as they look to scale up and flourish.
Sustainability as a Core Metric
It’s been a key metric for businesses of all kinds and Salesforce continues to help clients put ESG (Environmental, Social, and Governance) metrics at the heart of their decision-making.
We’ll see tools like Sustainability Cloud and Salesforce Net Zero Cloud continuing to be drivers of this change.
Expansion of the Ecosystem to Offer More Business Solutions
We see ourselves as a safe pair of hands – a source of reliable business support for clients. Salesforce continues to strengthen its ecosystem with the addition of some positive new acquisitions – offering customers support in data recovery, security, and collaboration.
