Reflections
As the dust finally settles on the Leaders in Sport week in London, here are a few reflections from our Strategic Consultant Daniela Forsyth.
“The sporting landscape is shifting faster than ever, and not just within its own four walls. Sport is now vying for attention in a world where streaming, gaming, music, and fashion are all part of the same entertainment battle.
The competition for eyeballs, engagement, and investment has never been more competitive. It’s clear from listening to experts such as Charlotte O’Neill, David O’Connor, Sarah Hanks and Michele Ciccarese that the boundaries between sport, lifestyle, fashion and music are not just blurring, but fusing. Venues are tapping into live music to power new revenue streams. Brands are leaning into creativity like never before – building experiences which resonate far beyond the match day alone.
What does that mean for us though? Data still remains king.
It’s not just about transactions. It’s about context. Understanding where sport fits into your fan’s broader lifestyle is now critical. By working with Art of Cloud, we can help you truly understand your fans with the power of a carefully curated Salesforce eco-system, to help build deeper connections and stronger loyalty for the long run.”
For more information contact Daniela Forsyth or our Account Director David Sucharzewski.
