If you’re looking for a marketing automation platform, you may be wondering which option is best for your business. In this blog, we’ll take a closer look at two of the most popular marketing automation platforms on the market today: Marketing Cloud Account Engagement (Pardot) and Hubspot. We’ll compare the two options based on their features, integration capabilities and pricing to help you make an informed decision.

Feature Comparison: Marketing Cloud Account Engagement (Pardot) vs Hubspot

When it comes to features, both Marketing Cloud Account Engagement (Pardot) and Hubspot offer a range of powerful tools to help businesses generate and nurture leads, manage campaigns and track performance. However, there are some key differences between the two options.

Marketing Cloud Account Engagement (Pardot) is a Salesforce product, which means it is fully integrated with other Salesforce products like Sales Cloud and Service Cloud. This integration ensures a seamless and coordinated approach to marketing and sales. Pardot also boasts advanced lead scoring and grading features, as well as powerful reporting and analytics capabilities.

Hubspot, on the other hand, is a standalone platform that offers a range of features, including lead capture and management, email marketing, social media management and analytics. While Hubspot is a comprehensive platform, it lacks the seamless integration capabilities of Pardot

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Integration Capabilities: Marketing Cloud Account Engagement (Pardot) vs Hubspot

One of the main advantages of Marketing Cloud Account Engagement (Pardot) is its integration with Salesforce CRM. This integration ensures that sales and marketing teams work together in a coordinated and effective manner, sharing insights and data for better decision-making. With Marketing Cloud Account Engagement, businesses can track the entire customer journey from lead generation to closed deals, all within the Salesforce platform.


Hubspot, on the other hand, offers integrations with a range of third-party apps and services but lacks the seamless integration capabilities of Marketing Cloud Account Engagement. While Hubspot can be integrated with Salesforce, it requires additional configuration and setup.

Which is the Best Option for Your Business?

So, which option is the best fit for your business? Ultimately, the decision comes down to your specific needs and budget.

If you’re already using Salesforce products like CRM, Sales Cloud, or Service Cloud, then Marketing Cloud Account Engagement (Pardot) is the clear choice. Pardot offers seamless integration with other Salesforce products, advanced lead management features and powerful reporting plus analytics capabilities.

However, if you’re looking for a standalone platform that offers a range of features at a more affordable price point, then Hubspot may be the better option for your business. Hubspot offers a comprehensive range of tools, including lead capture and management, email marketing, social media management and analytics.