The Before
Airedale Group had limited visibility of its pipeline and customer engagement, with inefficient sales processes risking missed opportunities. The business also needed a stronger marketing platform to nurture leads and run more targeted campaigns.
The After
We implemented Sales Cloud and Marketing Cloud Account Engagement in phases. Salesforce now centralises pipeline and opportunity management, automates key sales tasks and supports personalised campaigns, backed by ongoing managed service and continuous improvement.
The Results
Sales teams work more efficiently with better pipeline visibility, while marketing sends more relevant campaigns and generates higher-quality leads. Centralised data, automated dashboards and a live 360-degree customer view give leaders clearer evidence for decisions.
