From fragile spreadsheets to a record sales month

Sales Cloud replaced a rigid legacy CRM and gave Brigantia instant pipeline visibility, reliable reporting and a more productive sales team.
Client: Brigantia
Industry:
Products required: Sales Cloud
Results: Best month on record after launch

The Before

Brigantia relied on a legacy ACT! system that offered little flexibility or pipeline visibility. Important data was hard to find and reporting depended on complex, fragile spreadsheets, making forecasting and performance tracking difficult.

The After

We implemented Sales Cloud, migrated the CRM process and built lead-to-close tracking, dashboards, branded templates and Office 365 email integration. Click-to-dial and practical user and admin training helped the team adopt the new system.

The Results

Brigantia achieved its best month on record for closed business in the first month of using the solution. Sales productivity, collaboration, forecasting and reporting all improved, with current and historic performance available at the click of a button.

Iain Shaw

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