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Turning renewals and amendments into rapid revenue gains

Salesforce CPQ+ and Conga replaced an evergreen opportunity model with a scalable process for new business, renewals and contract changes.
Client: MirrorWeb
Industry:
Services required: , ,
Products required: Salesforce CPQ+, Conga
Results: £100k saved in one quarter

The Before

MirrorWeb’s Salesforce setup stretched one Opportunity across the full customer lifecycle, hiding renewals and making forecasting unreliable. The team also lacked flexible quoting for multi-year deals, upsells and amendments, plus clear insight into partner performance.

The After

We configured Salesforce CPQ+ to separate new and renewal business, automate future renewals and support upsells and amendments. Conga generates regional quote templates, while campaign hierarchies show which channels and partners create value.

The Results

Average renewal uplift rose from 3.5% to 11.5% in one quarter, close rate improved by 6%, and a contract amendment campaign saved nearly £100,000 in a quarter. The team can now change complex contracts in clicks rather than hours.

“Working with the art of cloud team transformed a high pressure project under tight timelines into a smooth and seamless experience. Leading up to the launch, they acted as an integral part of our team and I could not have been happier with the outcome as well as minimal maintenance following. Looking forward to working with them again!”
Will Caro

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