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Increasing sponsorship revenue by 10% in three months

Sales Cloud and our sponsorship management product replaced disconnected systems with one clear process from prospecting to asset delivery.
Client: AFC Bournemouth
Industry:
Services required: ,
Products required: Sales Cloud, Sponsorship Management Tool
Results: 10% sponsorship revenue growth in 3 months

The Before

AFC Bournemouth used separate systems for partnership sales and sponsor activation. Teams rekeyed data between platforms, reported manually in Excel and could not reliably track activity, tasks or sponsorship deliverables, costing time and creating errors.

The After

We implemented a sports-focused Sales Cloud setup and our custom built sponsorship management product. The solution centralises opportunities, products, contracts and activation, automates reporting and task management, and gives every stakeholder a shared view.

The Results

Sponsorship revenue increased by 10% in the first three months. Each team member saves around an hour a day, sponsor retention improved and real-time dashboards now show contract delivery, performance, pipeline and forecasts with far greater confidence.

“Art of Cloud have been a joy to work with from the start. They work hard to understand every aspect of our business and working processes – then use this granular detail to build us a platform that serves all of our needs. We saw real, commercial results almost immediately and are looking forward to greater success with Art of Cloud’s ongoing support.”
Rob Mitchell

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