SIS.tv and Art of Cloud partner to maximise Marketing ROI.
SIS.tv partnered with Art of Cloud to create a marketing solution that clearly demonstrates the ROI of their campaigns and establishes a tighter integration with their sales cycle.
SIS.tv is the leading supplier of 24/7 betting services to retail and online operators globally, delivering highly engaging content such as horse and greyhound racing, esports, and live numbers draws.
The Challenge
SIS.tv approached Art of Cloud with a specific need: to enhance the way they engaged prospects and customers through marketing while gaining deeper insights into client interests and needs to deliver personalized content.
The marketing and sales teams were working independently meaning that , the marketing team were finding it difficult to support the cross selling efforts of the sales team. It also made it hard for them to have an accurate view of active and inactive prospects and therefore target campaigns accordingly .
From lead generation to closing deals, inefficiencies and data inaccuracies hampered the process at every stage.
The Solution
- Marketing Cloud Account Engagement (Pardot) with Salesforce to create a unified view of marketing and sales activities.
- Aligned marketing campaigns with SIS.tv’s product offerings to enable detailed reporting by product.
- Established seamless data capture across all touchpoints, ensuring the entire prospect journey is tracked within one system.
- Provided tools for leadership to assess campaign performance and ROI by product and channel.
The Results
- Full alignment between sales and marketing teams, creating a cohesive and engaging customer experience.
- Enhanced visibility into marketing channel performance and its impact on the sales pipeline.
- Improved decision-making based on clear, data-driven insights into marketing effectiveness.
