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Connecting marketing activity to commercial return

Marketing Cloud Account Engagement and Salesforce brought sales and marketing together, making campaign performance and product-level ROI visible.
Client: SIS.tv
Industry:
Services required:
Products required: Marketing Cloud Account Engagement, Sales Cloud
Results: Campaign ROI visible by product and channel

The Before

SIS.tv’s sales and marketing teams worked independently, making cross-selling difficult and obscuring which prospects were active. Data gaps and inaccuracies affected the process from lead generation to close, while campaign ROI was hard to demonstrate.

The After

We connected Marketing Cloud Account Engagement with Salesforce, aligned campaigns to the product portfolio and captured every prospect touchpoint in one journey. Product- and channel-level reporting now links marketing activity to pipeline and revenue.

The Results

Sales and marketing now work from the same customer picture. Leaders can see which channels and campaigns influence pipeline, teams can target prospects with more relevant content and decisions are based on clear evidence rather than disconnected data.

“Working with Art of Cloud on this implementation was a fantastic experience. Carl’s expertise and dedication ensured a smooth and efficient process from start to finish. He was always available to provide support, answer questions, and guide us through every step. His proactive approach and deep knowledge made a real difference, and it was a pleasure collaborating with him and the team.”
Liam Wall

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