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Making global sponsorship delivery visible from end to end

Sales Cloud with our custom built Sponsorship Management Tool replaced spreadsheets with one Salesforce process for sponsorship sales, contracts, assets and delivery across international events.
Client: World Tennis
Industry:
Services required:
Products required: Sponsorship Management Tool, Salesforce Sales Cloud
Results: 15% increase in sponsorship sales efficiency

The Before

World Tennis (Previously known as the “International Tennis Federation”) had no central system connecting sponsorship sales with activation. Teams used separate tools, assets were tracked manually in spreadsheets and leaders could not easily measure delivery or performance against sponsor commitments.

The After

We implemented our Salesforce-native sponsorship management product. It connects leads, opportunities, approvals, contracts and assets, with automated workflows, shared visibility across sales, marketing, events and finance, and live dashboards for revenue and delivery.

The Results

Sponsorship sales efficiency increased by 15%. Teams can execute assets more reliably at global tournaments, sponsors receive a clearer service and leaders can see revenue, utilisation and contract performance in real time from one trusted platform.

“From day one, Art of Cloud listened, challenged where it mattered, and delivered a Salesforce solution that replaced spreadsheets with a trusted single source of truth. Efficiency and visibility have improved across the board, and their sports experience shone through at every milestone.”
Nicky Stanton

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