Sing Gin: Toasting to the success of Salesforce

From still to sip, every drop of Sing Gin reflects the belief in the life-affirming power of natural beauty. The natural beauty of Yorkshire in particular. The founders live in Kettlesing village deep in the Yorkshire Dales. This ‘area of outstanding natural beauty’ inspired their gin’s elegantly uplifting character and the Sing name. 

The Challenge

Sing Gin have been established since 2016 and due to their exquisite product’s immediate popularity the Sales team had a hard time tracking the communication that took place between the distributors and the stills. As the business started to take off it was time to install a CRM that would help them fly. 

The Solution

  • Salesforce Sales Cloud
  • Set up Users and establish a Sales process
  • Alterations of the standard layouts to service industry specific requirements
  • Internal branding exercise to increase use across the sales team
  • Creation of Dashboards to track success areas
  • On-going support and regular visits to keep improving the skill level of key individuals

The Results

  • Increased Salesperson productivity
  • Visibility of the inner workings of the business both on the road and in the office
  • Fresh reporting on industry-specific KPI’s and creation of Dashboards to improve decision making
  • Easy visibility of historic deals agreed with clients
  • Trackable growth
We started working with Art of Cloud in April this year. They were very approachable and could cater for our fast project turnaround. From the initial project meeting to handover they were always at the other end of the phone when needed, which is really helpful as we move forward and continue to grow. I was impressed with their willingness to learn and understand our specific requirements to ensure that Salesforce is working for us as a business.