From still to sip, every drop of Sing Gin reflects the belief in the life-affirming power of natural beauty. The natural beauty of Yorkshire in particular. The founders live in Kettlesing village deep in the Yorkshire Dales. This ‘area of outstanding natural beauty’ inspired their gin’s elegantly uplifting character and the Sing name.
Sing Gin have been established since 2016 and due to their exquisite product’s immediate popularity the Sales team had a hard time tracking the communication that took place between the distributors and the stills. As the business started to take off it was time to install a CRM that would help them fly.
Salesforce Sales Cloud
Set up Users and establish a Sales process
Alterations of the standard layouts to service industry specific requirements
Internal branding exercise to increase use across the sales team
Creation of Dashboards to track success areas
On-going support and regular visits to keep improving the skill level of key individuals
Increased Salesperson productivity
Visibility of the inner workings of the business both on the road and in the office
Fresh reporting on industry-specific KPI’s and creation of Dashboards to improve decision making
Easy visibility of historic deals agreed with clients
We started working with Art of Cloud in April this year. They were very approachable and could cater for our fast project turnaround. From the initial project meeting to handover they were always at the other end of the phone when needed, which is really helpful as we move forward and continue to grow.
I was impressed with their willingness to learn and understand our specific requirements to ensure that Salesforce is working for us as a business.